Citation
Sheik Said, Normahdiah
(2011)
Appropriate illustrations for appropriate functions : the taxonomy of illustration.
Universiti Putra Malaysia Press, Serdang, Selangor.
ISBN 9789673442393
Abstract
Illustrations play an important role in depicting information. As we move deeper and deeper into the world of
visualisation, illustrations play a vital role especially in the learning paradigm. More and more users use illustrations to convey messages or information to promote sales, to campaign an idea, to decipher a belief or teach a lesson because theories have shown that things that are visualised are learned more easily. Educationalists and many
researches have supported this theory. Psychologists have found that people retain visual information longer than
verbal information. It has been found that visual memories are more effective compared to all the different elements of memory such as radio, olfactory and tactile.Knowing appropriate illustrations for appropriate functions will help us get the right message across the right audiences at the right time and the right place. Therefore this book is useful to students in colleges or universities, editors and
reviewers of printed and non-printed materials, beginners from the team of industrial and book designers; text
designers and interface designers, graphic artists and graphic designers as well as those interested in making
it right when it comes to visual representations.
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