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Looking beyond trade mark as an asset.


Citation

Noordin, Norrezan and Mohamad Ishan, Zahira (2013) Looking beyond trade mark as an asset. In: Uncovering the Truths: A Selection of Qualitative Oriented Readings. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 145-160. ISBN 9789673443635

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Trade mark; Business; Asset.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 21 Jul 2014 13:37
Last Modified: 21 Jul 2014 13:37
URI: http://psasir.upm.edu.my/id/eprint/31154
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