Citation
Noordin, Norrezan and Mohamad Ishan, Zahira
(2013)
Looking beyond trade mark as an asset.
In:
Uncovering the Truths: A Selection of Qualitative Oriented Readings.
Universiti Putra Malaysia Press, Serdang, Selangor, pp. 145-160.
ISBN 9789673443635
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | Universiti Putra Malaysia Press |
| Keywords: | Trade mark; Business; Asset. |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 21 Jul 2014 05:37 |
| Last Modified: | 21 Jul 2014 05:37 |
| URI: | http://psasir.upm.edu.my/id/eprint/31154 |
| Statistic Details: | View Download Statistic |
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