Citation
Wong, Foong Yee and Lim, Ying San
(2013)
Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y.
In:
Marketing Towards Delivering: Consumer Value.
McGraw Hill, Shah Alam, Selangor, pp. 74-90.
ISBN 9789675771903
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw Hill |
| Keywords: | Online consumer; Online consumer characteristics; Web-based banner; Web-based advertisement; Generation Y |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 17 Oct 2014 04:15 |
| Last Modified: | 30 Mar 2016 07:00 |
| URI: | http://psasir.upm.edu.my/id/eprint/31139 |
| Statistic Details: | View Download Statistic |
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