Citation
Abd Rahman, Azmawani and Sidek, Shafie and Chan, Hua Chien
(2013)
Assessing the service and food quality of fast food franchise outlets operating in Malaysia.
In:
Marketing Towards Delivering: Consumer Value.
McGraw Hill, Shah Alam, Selangor.
ISBN 9789675771903
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw Hill |
| Keywords: | Fast food franchise outlets; Fast food service; Food quality; Franchise; Malaysia |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 04 Nov 2014 06:22 |
| Last Modified: | 30 Mar 2016 06:41 |
| URI: | http://psasir.upm.edu.my/id/eprint/31132 |
| Statistic Details: | View Download Statistic |
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