Citation
Sanib, Noor Izza Rozian and Abdul Aziz, Yuhanis and Samdin, Zaiton and Abdul Rahim, Khalid
(2013)
Marketing mix and its implication on emotions of hotel customer.
In:
Marketing Towards Delivering Consumer Value.
McGraw Hill, Shah Alam, Selangor, pp. 37-49.
ISBN 9789675771903
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw Hill |
| Keywords: | Marketing mix; Hotel customer; Customer emotion |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 05 Nov 2014 00:59 |
| Last Modified: | 30 Mar 2016 06:58 |
| URI: | http://psasir.upm.edu.my/id/eprint/31121 |
| Statistic Details: | View Download Statistic |
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