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The influence of socio-economic factors on behavioral intention to use mobile phones among fishermen in Pangkor Island


Citation

Mazuki, Raidah and Omar, Siti Zobidah and Bolong, Jusang and Alby, Jeffrey Lawrence D'Silva and Abu Hassan, Musa and Mohamed Shaffril, Hayrol Azril (2013) The influence of socio-economic factors on behavioral intention to use mobile phones among fishermen in Pangkor Island. International Business Management, 7 (2). pp. 109-113. ISSN 1993-5250

Abstract

The focus of this study is to examine whether socio-economic factors (age, income per month, level of education, days spent at sea, fishermen category and experience as a fisherman) influence behavioral intention regarding the usage of mobile phones among fishermen in Pangkor Island. A total of 250 questionnaires were given to fishermen on the island. For the purposes of analyses, descriptive statistics such as frequency, percentage and mean were employed. Further analysis using independent t-test and Pearson product moment correlation were also performed to determine any significant differences and relationships arising. The results confirm that fishermen in Pangkor Island have favorable behavioral intentions towards mobile phone usage. Further analysis reveals that fishermen with different levels of education possess different behavioral intentions towards mobile phone usage. It can be noted that the factors of age and days spent at sea recorded significant and negative relationships with behavioral intention towards mobile phone usage. A number of discussions are conducted and these can be used by students, researchers and government officers for further studies within the field.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
Institute for Social Science Studies
DOI Number: https://doi.org/10.3923/ibm.2013.109.113
Publisher: Medwell Journals
Keywords: Behavioral intention; Mobile phone; Socio-economic factors; Fishermen; Malaysia
Depositing User: Emelda Mohd Hamid
Date Deposited: 25 Jul 2014 00:04
Last Modified: 31 Mar 2016 04:00
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.3923/ibm.2013.109.113
URI: http://psasir.upm.edu.my/id/eprint/30759
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