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Social influence in using ICT among fishermen in Malaysia


Citation

Mazuki, Raidah and Omar, Siti Zobidah and Bolong, Jusang and Alby, Jeffrey Lawrence D'Silva and Abu Hassan, Musa and Mohamed Shaffril, Hayrol Azril (2013) Social influence in using ICT among fishermen in Malaysia. Asian Social Science, 9 (2). pp. 135-138. ISSN 1911-2017; ESSN: 1911-2025

Abstract

One of the main factors that changes individuals’ behavior is social influence. Social influence is defined as a change in an individual’s thinking, feelings, attitudes, or behavior that results from interaction with other individuals or groups. Within the scope of ICT adoption among fishermen, social influence is expected to spread, and this study attempts to discover the social influence that impinges on fishermen’s use of ICT in their fishing routine. This is a quantitative study in which a total of 400 respondents have been selected based on multi-stage simple random sampling. SPSS is used to gain the required analyses, and descriptive analysis is also performed. The results reveal that social influence has less impact on fishermen’s use of ICT based on the low level of mean scores recorded for each of the eight statements studied.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
Institute for Social Science Studies
DOI Number: https://doi.org/10.5539/ass.v9n2p135
Publisher: Canadian Center of Science and Education
Keywords: Fishermen; Fishermen's development; Social influence; ICT
Depositing User: Emelda Mohd Hamid
Date Deposited: 12 Jun 2014 04:22
Last Modified: 30 Mar 2016 09:14
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5539/ass.v9n2p135
URI: http://psasir.upm.edu.my/id/eprint/30749
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