UPM Institutional Repository

Going green: survey of perceptions and intentions among Malaysian consumers


Rezai, Golnaz and Phuah, Kit Teng and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2013) Going green: survey of perceptions and intentions among Malaysian consumers. International Business and Management, 6 (1). pp. 104-112. ISSN 1923-841X; ESSN: 1923-8428


The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and intentions towards going green. Descriptive statistics, independent t-test analysis and a binary logistic model were used to analyze the data. The results show that socio-demographic variables such as education levels and age have a significant effect on consumers’ perceptions as well as their attitude towards going green and becoming environmentally friendly. The results also show that subjective norms (environmentalists and the green society) are important determinants of consumers’ intention to go green.

Download File

PDF (Abstract)

Download (48kB) | Preview

Additional Metadata

Item Type: Article
Divisions: Faculty of Agriculture
DOI Number: https://doi.org/10.3968/j.ibm.1923842820130601.1125
Publisher: Canadian Research & Development Center of Sciences and Cultures
Keywords: Binary logistic model; Consumer perception; Going green; Intentions; Malaysia
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 25 Apr 2016 04:32
Last Modified: 25 Apr 2016 04:32
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.3968/j.ibm.1923842820130601.1125
URI: http://psasir.upm.edu.my/id/eprint/29262
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item