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Push and pull factors influencing domestic visitors to Kilim Karst Geoforest Park, Langkawi


Citation

Zameli, Nurul Hikmah and Mohammad Afandi, Syamsul Herman and Samdin, Zaiton and Shuib, Ahmad (2013) Push and pull factors influencing domestic visitors to Kilim Karst Geoforest Park, Langkawi. The Malaysian Forester, 76 (2). pp. 109-116. ISSN 0302-2935

Abstract

This paper examines the push and pull factors affecting tourists' visit to Kilim Karst Geoforest Park (KKGP), Langkawi. In this study, the push and pull model was applied as the construct for tourists' motivation in choosing a holiday destination. Survey sessions were carried out at KKGP. A total of 300 usable questionnaires were collected. Multiple regression analysis was employed to determine the factors affecting frequency of visit to Kilim which are the tourists' level of education and perception of the park. Findings from this study can assist the authority to manage the development and services according to tourists' need.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
Institute of Agricultural and Food Policy Studies
Institute of Tropical Forestry and Forest Products
Publisher: Forestry Department Peninsular Malaysia
Keywords: Tourist destination; Kilim Karst Geoforest Park
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 20 Jun 2016 06:51
Last Modified: 20 Jun 2016 06:51
URI: http://psasir.upm.edu.my/id/eprint/29182
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