Citation
Zamzuri, Norol Hamiza and Awang, Khairil Wahidin and Abdul Aziz, Yuhanis and Samdin, Zaiton
(2013)
Event sustainability practices among professional company organizers: an exploratory study.
Jurnal Teknologi, 64 (2).
pp. 165-168.
ISSN 0127-9696; ESSN: 2180-3722
Abstract
The growth of business event results in a potential impact to the environment if the waste from event materials is not properly managed by event organizers. The waste from event materials can create negative impact to the environment. This problem leads to the emergence of several sustainable strategies practiced by stakeholders, however, little is known on the issues involve in the process of organizing a sustainable event. Therefore, the aim of this study is to explore the issues involved during the process of organizing a sustainable event. Inductive method was used in this study as it gives better insight on the real phenomenon. The data were collected from event organizers through in-depth interviews.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Economics and Management Graduate School of Management Institute of Tropical Forestry and Forest Products |
| Publisher: | Penerbit Universiti Teknologi Malaysia |
| Notes: | Special edition on Social Sciences |
| Keywords: | Business event; Event sustainability; Event organizer; Inductive method |
| Depositing User: | Nabilah Mustapa |
| Date Deposited: | 27 Apr 2015 08:52 |
| Last Modified: | 07 Feb 2016 14:10 |
| URI: | http://psasir.upm.edu.my/id/eprint/28393 |
| Statistic Details: | View Download Statistic |
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