Citation
Bojei, Jamil and Abu, Mimi Liana
(2012)
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.
In:
Business practices in Malaysia.
McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86.
ISBN 9789675771521
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw-Hill (Malaysia) |
| Keywords: | Mature market; Mobile service industry; Marketing; Malaysia. |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 13 Nov 2013 08:51 |
| Last Modified: | 13 Nov 2013 08:51 |
| URI: | http://psasir.upm.edu.my/id/eprint/26187 |
| Statistic Details: | View Download Statistic |
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