Citation
Wong, Foong Yee
(2012)
Consumer-based brand equity of apparel brands as perceived by young consumers.
In:
Research Issues in Management and Marketing.
McGraw-Hill (Malaysia), Shah Alam, Selangor, p. 14.
ISBN 9789675771538
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw-Hill (Malaysia) |
| Keywords: | Brand equity; Brand awareness; Brand name products; Apparel brands; Young consumer. |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 13 Nov 2013 07:24 |
| Last Modified: | 25 Oct 2014 07:24 |
| URI: | http://psasir.upm.edu.my/id/eprint/26183 |
| Statistic Details: | View Download Statistic |
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