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The whether, when and how of market entry : a literature review.


Citation

Thanasegaran, Ganesh G. (2012) The whether, when and how of market entry : a literature review. In: Business Practices in Malaysia. McGraw Hill , Shah Alam, Selangor, pp. 40-54. ISBN 9789675771521

Abstract / Synopsis

A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.


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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw Hill
Keywords: Market entry; Entry probability; Entry timing; Entry order; Entry mode.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 05 Feb 2014 16:41
Last Modified: 05 Feb 2014 16:41
URI: http://psasir.upm.edu.my/id/eprint/26137
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