Citation
Thanasegaran, Ganesh G.
(2012)
The whether, when and how of market entry : a literature review.
In:
Business Practices in Malaysia.
McGraw Hill , Shah Alam, Selangor, pp. 40-54.
ISBN 9789675771521
Abstract
A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | McGraw Hill |
| Keywords: | Market entry; Entry probability; Entry timing; Entry order; Entry mode. |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 05 Feb 2014 08:41 |
| Last Modified: | 05 Feb 2014 08:41 |
| URI: | http://psasir.upm.edu.my/id/eprint/26137 |
| Statistic Details: | View Download Statistic |
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