Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing

Citation

Teo, Carol Boon Chui and Md. Sidin, Samsinar (2010) Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing. International Journal of Culture and Tourism Research, 3 (1). pp. 41-53. ISSN 2005-6133

Abstract

The region-wide market trend shows the emergence of a female market for outbound travel. Personal travel forms a component of hybrid lifestyles of women today. More Malaysian women travel attributed to mindset shifts from traditional role to modem role, aided by entry of low cost carriers and online ticketing. This paper investigates hedonic and status appeals of vacation and the mediating effect of individual hedonic orientation on status consumption. The study utilized triangulation approach. Focus group discussions identified hedonistic and status appeals of female vacation consumption. Survey indicated hedonic experiences in vacation had indirect impact on status consumption through individual hedonic orientation. The hedonistic and status-seeking behavior in women's travel lifestyle has widespread marketing implications in the female travelers market.

Download File

Preview

PDF (Abstract)
Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing.pdf
Download (83kB) | Preview

Additional Metadata

Item Type:	Article
Divisions:	Faculty of Economics and Management
Publisher:	World Cultural Tourism Association
Keywords:	Female travelers; Vacation; Hedonic orientation; Status consumption; Hedonic appeals
Depositing User:	Nabilah Mustapa
Date Deposited:	20 May 2015 11:14
Last Modified:	19 Jan 2016 01:07
URI:	http://psasir.upm.edu.my/id/eprint/22797
Statistic Details:	View Download Statistic

Actions (login required)

View Item