Citation
Zendehdel, Marzieh and Paim, Laily and Bojei, Jamil and Osman, Syuhaily
(2011)
The effects of trust on online Malaysian students buying behavior.
Australian Journal of Basic and Applied Sciences, 5 (12).
pp. 1125-1132.
ISSN 1991-8178
Abstract
The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards online shopping and online shopping intention in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed the fit of the model. The researcher found that there are only two factors for explaining attitude towards online shopping, which are integrity and ability; and there is no significant in consumers’ attitude towards online shopping based on benevolence; however, there is a relationship between attitude toward online shopping and online shopping intention.
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Official URL or Download Paper: http://ajbasweb.com/old/ajbas_December_2011.html
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Economics and Management Faculty of Human Ecology |
| Publisher: | American-Eurasian Network for Scientific Information |
| Keywords: | Online shopping; Trust; Integrity; Ability; Benevolence |
| Depositing User: | Azana Abd Hadi |
| Date Deposited: | 10 Feb 2015 04:33 |
| Last Modified: | 21 Sep 2018 00:52 |
| URI: | http://psasir.upm.edu.my/id/eprint/22745 |
| Statistic Details: | View Download Statistic |
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