Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective

Citation

Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective. In: IICIES- The 3rd Indonesia International Conference On Innovation, Entrepreneurship & Small Business, Bandung, Indonesia. .

Abstract

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated).

Download File

PDF
ID 18202.pdf
Restricted to Repository staff only
Download (822kB)

Additional Metadata

Item Type:	Conference or Workshop Item (Paper)
Subject:	Corporate
Subject:	Social Responsibility
Subject:	Business analysts
Divisions:	Faculty of Modern Language and Communication
Keywords:	Corporate reputation; Corporate social responsibility; Stakeholder relations
Depositing User:	Erni Suraya Abdul Aziz
Date Deposited:	05 Jan 2012 01:40
Last Modified:	03 Nov 2014 06:50
URI:	http://psasir.upm.edu.my/id/eprint/18202
Statistic Details:	View Download Statistic

Actions (login required)

View Item