Towards the professionalisation of public relations in Malaysia: perception management & strategy development.

Citation

Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111

Abstract

The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.

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Additional Metadata

Item Type:	Article
Subject:	Public relations
Subject:	Professions - Sociological aspects.
Divisions:	Faculty of Modern Language and Communication
DOI Number:	https://doi.org/10.1016/j.pubrev.2008.04.003
Publisher:	Elsevier Inc.
Keywords:	Accreditation; Exclusive jurisdiction; Professionalisation; Public relations; Sociology of profession.
Depositing User:	Ms. Nida Hidayati Ghazali
Date Deposited:	01 Nov 2011 08:24
Last Modified:	01 Dec 2015 08:00
Altmetrics:	http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.pubrev.2008.04.003
URI:	http://psasir.upm.edu.my/id/eprint/17448
Statistic Details:	View Download Statistic

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