Relationships between leadership communication practices and organisational commitment in a selected higher education institution

The main objective of this study was to examine the relationship between leadership communication practices and organisational commitment among the staff in a selected institution of higher education. The chosen organisation is located in the Klang Valley and was established 37 years ago. Stratified random sampling was used for sample selection and a total of 235 respondents participated in this study using a questionnaire survey method. Data were analyzed using descriptive statistics, t-test, Pearson Product Moment correlation, and Multiple Regression using both enter and stepwise methods. With regard to the levels of organisational commitment, the study shows that the employee’s affective, continuance and normative commitments are moderate. Correlation analysis showed significant relationships between leadership communication practices and organisational commitment. While communication climate tended to be a good predictor of organisational commitment. Through effective leadership communication practices, a leader is able to influence and convince employees to be more committed towards their organisation in order to achieve organisational objectives. In conclusion, this research shows that leadership communication practices can contribute towards higher staff commitment in an organisation.

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