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Visitors' level of awareness on safety instructions at Giant Panda Conservation Centre (GPCC), Zoo Negara, Malaysia


Citation

Siew, Kar Man and Ramachandran, Sridar and Siow, May Ling and Shuib, Ahmad and Kunasekaran, Puvaneswaran (2018) Visitors' level of awareness on safety instructions at Giant Panda Conservation Centre (GPCC), Zoo Negara, Malaysia. International Journal of Business and Society, 19 (S1). pp. 103-116. ISSN 1511-6670

Abstract

People visiting Giant Panda in Zoo Negara Malaysia is getting more after the birth of the panda cub. Hence, in order to well manage the crowd due to the Giant Panda, the management needs to know further about the visitors’ information, interest and their behaviour. There are several aspects to discover and one of the important aspects is safety. Therefore, this study is mainly to determine the visitors’ level of awareness on safety instructions in Giant Panda Conservation Centre (GPCC), Zoo Negara. The data for this study was obtained from primary and secondary sources. Primary data is collected from the visitors coming to Giant Panda Conservation Centre (GPCC), Zoo Negara through personal interview and questionnaire. Secondary data will be from relevant journals, books, website and internet searches. Data elicitation employed a face-to-face survey approach amongst visitors to GPCC. The results showed that different visitor background will have a different level of awareness on those safety instructions.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute of Agricultural and Food Policy Studies
Publisher: Universiti Malaysia Sarawak
Keywords: Risk; Security; Guests; Wildlife exhibit; Malaysia
Depositing User: Nabilah Mustapa
Date Deposited: 14 Aug 2018 08:55
Last Modified: 14 Aug 2018 08:55
URI: http://psasir.upm.edu.my/id/eprint/13971
Statistic Details: View Download Statistic

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