Leadership-driven service system innovation in Malaysian Chinese-owned media firms across Southeast Asia

The digital transformation in 21st century needs basic transformation for media conglomerates operation, changing their positioning as producer of information good and become provider of complex service system. The methods of service innovations of Malaysian Chinese owned media companies as it grows overseas within the region of ASEAN (SE Asia), particularly focusing on their leaders helping their media to reform their resources. Moving past those old social capital theories, this study makes the idea of the “Bamboo Network” a particular service ecosystem structure governing resources and service swaps. Employing Service – Dominant Logic (SDL) and Dynamic Capabilities Theory as theoretical lenses, this work fills a gap in prior studies with respect to an exploration into the relationship between ethnic service systems, leadership agility and platform-mediated service interactions. A mixed-method strategy with number surveys (= 500) and in-depth interviews (N = 30) with top executives was used. From the results we know that even though transformational leadership can achieve the improvement of radical service innovation through the creation of value co-creation, but the “bamboo network” is a rigid service ecosystem structure, it makes the service resource orchestration easier but block the necessary re-orchestration for a disruption. The paper concludes with a strategic framework for media executives to evolve from legacy service providers to dynamic platform orchestrators.

Text 124220.pdf - Published Version Download (643kB) Official URL or Download Paper: https://www.aasmr.org/liss/Vol.13/No.3/Vol.13.No.3...

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