Unveiling the knowledge, attitudes, and practices toward Middle Chinese pronunciation in the recitation of Tang poetry: a survey among Malaysian poetry enthusiasts

The study investigates the KAP (Knowledge, Attitude, Practice) model among Malaysian poetry enthusiasts in reciting Tang poetry using Middle Chinese pronunciation in Malaysia. Tang poetry is a significant component of Chinese literature, but its original phonological patterns have evolved over time. To understand how audiences appreciate and engage with its historical phonology, a quantitative survey was conducted at the 17th Overseas Chinese Book Fest in Kuala Lumpur City Centre Park (KLCC), involving 255 respondents. A structured questionnaire assessed participants' knowledge, attitudes, and practices, with data analyzed through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), including mediation testing using AMOS and bootstrapping techniques. Results indicated that participants generally recognized phonological changes in Chinese but lacked awareness of the musical importance of pronunciation in poetry. The attitudes of the students were predominantly positive, reflecting an interest and satisfaction in reciting Tang poems in Middle Chinese. Some respondents reported engaging in practical trials of Tang phonetic recitation and participating in related events. Importantly, SEM analysis confirmed that attitudes partially mediate the relationship between knowledge and practice, emphasizing the role of positive attitudes in transforming knowledge into practice. The study affirms the applicability of the KAP model in the context of cultural poetry recitation. Beyond its educational implications, the findings highlight the significance for education, cultural preservation, and cross-cultural dialogue. Reviving Middle Chinese pronunciation can enhance aesthetic appreciation while ensuring cultural continuity.

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