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Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions


Citation

Yong, Rachel Yuen May and Chua, Bee Lia and Han, Heesup and Fakfare, Pipatpong (2025) Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions. Journal of Travel and Tourism Marketing, 42 (4). pp. 381-414. ISSN 1054-8408

Abstract

Service automation technologies (SAT) can transform tourism structures by boosting industry competitiveness and meeting evolving tourist needs. SAT can support the United Nations sustainable development goals when they are effectively leverage. This review considers the impact of SAT via 173 tourism studies using the Stepwise Tri-Stage Assessment and Reporting for Systematic Literature Reviews (STAR-SLR) protocol in its inaugural application, which was designed in order to optimize the review process. We also propose the theory, context, methodology and action (TCMA) framework as an agenda-setting tool, advocating for continuous and actionable strategies to harness SAT’s potential for a sustainable future by 2050.


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Additional Metadata

Item Type: Article
Subject: Tourism, Leisure and Hospitality Management
Subject: Marketing
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1080/10548408.2025.2468463
Publisher: Routledge
Keywords: Artificial intelligence; Autonomous vehicles; Blockchain technology; Circular economy; Digital transformation; Mobile applications; Robotic technology; Smart systems; Sustainable development goals; Tourism innovation
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 06 Mar 2026 08:26
Last Modified: 06 Mar 2026 08:26
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10548408.2025.2468463
URI: http://psasir.upm.edu.my/id/eprint/123328
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