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Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context


Citation

Sium, Mohammed and Prabhakaran, Sudesh and Iqbal, Aatif and Ramachandran, Sridar (2023) Why alumni stay engaged with their alma mater? Understanding the factors in Malaysian context. International Journal of Academic Research in Business and Social Sciences, 13 (12). pp. 1489-1500. ISSN 2222-6990

Abstract

Alumni engagement is considered one of the key strategies for education institutes to stay competitive and resourceful. Students after graduation can enable their institutes to tap a number of resources through their networks, thus helping with marketing, increasing employability, donations, and mentorship opportunities. Though universities have started capitalizing extensively on alumni as a resource, little is known about the factors influencing alumni engagement in the Malaysian universities context. To address the issue, this study tried to look into the factors affecting alumni engagement by using the School of Business and Economics, Universiti Putra Malaysia as a case study. A quantitative research design was used to collect data from the respondents. The results showed that student experience, external environment, and networking opportunities have a significant and positive effect on alumni engagement. The study has significant theoretical and practical implications and warrants the need for future studies.


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Additional Metadata

Item Type: Article
Divisions: School of Business and Economics
DOI Number: https://doi.org/10.6007/ijarbss/v13-i12/20051
Publisher: Human Resource Management Academic Research Society
Keywords: Alumni engagement; Student experience; External environment; Networking opportunities; Malaysia
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 09 Jul 2025 07:41
Last Modified: 09 Jul 2025 07:41
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i12/20051
URI: http://psasir.upm.edu.my/id/eprint/118413
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