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Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace


Citation

Yee Choy Leong, Choy Leong and Lee Shin Yiing, Shin Yiing and Gong Xiyun, Gong and Ethan Yi Cao, Ethan Yi and Mohammad Saif, Abu Naser (2024) Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace. Humanities & Social Sciences Communications, 11 (1). art. no. 967. pp. 1-18. ISSN 2662-9992

Abstract

With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a compre- hensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the latest global trends in this field from 1967 to September 30, 2023. The study offers a visual analysis using CiteSpace, encompassing 704 academic articles on impulsive buying behavior published over 55 years. The status is revealed through collaboration networks, co-citation networks, and trend analysis. Researchers explore impulsive buying behavior in various contexts, with “e-commerce” being a primary focus. Notable new keywords include technology, customer satisfaction, perceived value, and virtual reality, among others. These terms contribute to future research directions. Overall, this pioneering research combines visual analysis to provide valuable insights and research recommendations for academics studying impulsive buying behavior.


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Additional Metadata

Item Type: Article
Divisions: School of Business and Economics
DOI Number: https://doi.org/10.1057/s41599-024-03473-9
Publisher: Springer
Keywords: Knowledge mapping; Impulsive buying behaviour; Visual analysis; Citespace
Depositing User: Ms. Che Wa Zakaria
Date Deposited: 06 Jun 2025 01:19
Last Modified: 06 Jun 2025 01:19
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1057/s41599-024-03473-9
URI: http://psasir.upm.edu.my/id/eprint/117660
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