Exploring the role of emotional intelligence, social responsibility, cultural values, and social norms in climate change mitigation behavior among Kelantan youth in Malaysia

This study explores the impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on climate change mitigation behavior among youth in Kelantan, Malaysia - a region particularly vulnerable to climate-related disasters such as floods. Using a sample of 431 participants, the research employed quantitative methods, including Pearson correlation and multiple regression analyses, to assess the relationship between these variables. The findings revealed that social responsibility and emotional intelligence were the strongest predictors of climate change mitigation behavior, followed by perceived social norms and cultural values. The results highlight the importance of fostering social responsibility and emotional awareness to promote effective climate change actions. These findings offer key insights for policymakers, educators, and community leaders aiming to design targeted interventions that encourage environmentally responsible behavior among youth. Practical recommendations for integrating environmental education, emotional intelligence training, and social responsibility programs in both formal education and community initiatives are discussed.

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