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The impact of social media usage, social support, peer influence, and social identity on the self-concept of youths in Enugu East Local Government Council, Nigeria


Citation

Bibian, Omeye Ebube and Ma’rof, Aini Azeqa (2024) The impact of social media usage, social support, peer influence, and social identity on the self-concept of youths in Enugu East Local Government Council, Nigeria. International Journal of Academic Research in Business and Social Sciences, 14 (12). pp. 865-882. ISSN 2222-6990

Abstract

This study examines the influence of social media usage, social support, peer influence, and social identity on self-concept among youths in Enugu East Local Government Council, Nigeria. Using a quantitative approach with 404 participants, Pearson correlation and multiple regression analyses were conducted. Results indicate that social support was the strongest predictor of positive self-concept, followed by social identity, peer influence, and social media usage. These findings highlight the pivotal role of social support in enhancing self-concept, alongside the significant contributions of social identity and peer dynamics in shaping self- perceptions. Notably, social media usage, though a weaker predictor, reflects the influence of global digital engagement trends on youth identity development in a Nigerian context. By integrating these insights, this research contributes to a broader understanding of self- concept formation, offering implications for programs aimed at fostering positive identity development in digitally interconnected, culturally grounded youth communities.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
Institute for Social Science Studies
DOI Number: https://doi.org/10.6007/ijarbss/v14-i12/24031
Publisher: Human Resource Management Academic Research Society
Keywords: Social media usage; Social support; Peer influence; Social identity; Self-concept; Nigerian youth
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 06 May 2025 09:07
Last Modified: 06 May 2025 09:07
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v14-i12/24031
URI: http://psasir.upm.edu.my/id/eprint/117253
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