Embarking on virtual journeys: the evolutionary dynamics of travel vlogs and the integration of virtual reality

A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and interacting with the local culture. It plays a significant role in tourism by influencing and inspiring potential travellers. It is a powerful tool for promoting destinations, influencing travel decisions, and fostering a global community of adventure-seekers. Travel vlogs are commonly shared on video-sharing platforms such as YouTube and social media. This chapter delves into the evolutionary journey of travel vlogs, examining their roots in traditional word-of-mouth communication and their progression through electronic word-of-mouth (e-WoM), online consumer reviews (OCRs), and travel blogs. The chapter envisions the potential of virtual reality (VR) to redefine how travel stories are told and foster a deeper connection between creators and viewers. Finally, this study highlights the significance of travel vlogs in the tourism industry.

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