Citation
Kim, Sung in and Al-Ansi, Amr and Lee, Jin-Soo and Chua, Bee-Lia and Phucharoen, Chayanon and Han, Heesup
(2024)
Wellness tourism experience and destination brand love.
Journal of Travel and Tourism Marketing, 41 (7).
pp. 988-1004.
ISSN 1054-8408; eISSN: 1540-7306
Abstract
This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally, it confirmed that barriers and destination familiarity play a vital role in shaping tourists’ responses and strengthening their affinity towards the destination brand. The results highlight tourists’ focus on comprehensive experiences rather than external dynamics like weather. This study suggests collaboration among stakeholders to enrich the overall travel experience and prioritize the emotional wellbeing of tourists.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Food Science and Technology |
| DOI Number: | https://doi.org/10.1080/10548408.2024.2369752 |
| Publisher: | Routledge |
| Keywords: | Brand love; China; Destination familiarity; Involvement; Mental health; Thai; Tourism destination; Wellness tourism experience |
| Depositing User: | Ms. Nur Faseha Mohd Kadim |
| Date Deposited: | 21 Apr 2025 03:15 |
| Last Modified: | 21 Apr 2025 03:15 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10548408.2024.2369752 |
| URI: | http://psasir.upm.edu.my/id/eprint/116178 |
| Statistic Details: | View Download Statistic |
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