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Relationship between WhatsApp usage and employee engagement in Department of National Unity and Integration (JPNIN)


Citation

Adzharuddin, Nor Azura and Nagamma, Ys (2024) Relationship between WhatsApp usage and employee engagement in Department of National Unity and Integration (JPNIN). Jurnal Komunikasi: Malaysian Journal of Communication, 40 (1). pp. 429-446. ISSN 2289-151X; eISSN: 2289-1528

Abstract

The usage of technology applications in the workplace has been an escalating phenomenon in which employees use several of these applications for different purposes in relation to work. One of the applications is using WhatsApp as a means of communication among the employees in various departments to ensure effective and fast response from all parties in relation to assigned tasks among the employees. This paper aims to determine the relationship between WhatsApp usage and employee engagement in the Department of National Unity and Integration (JPNIN) in Putrajaya. This research seeks to answer the following research questions: a) what is the level of WhatsApp usage in JPNIN among the staff, b) what is the acceptance level of WhatsApp usage in JPNIN, and c) what is the relationship between WhatsApp usage and employee engagement in JPNIN. This quantitative research is conducted among 274 respondents from JPNIN. The respondents are active users of the WhatsApp application for the communication purposes usage at work. The data was analysed using the Pearson Correlation. This study concludes that all the independent variables which are usage pattern, perceived usefulness, and perceived ease of use, have significant positive relations towards the employee engagement in JPNIN. This study will provide useful insights to JPNIN and other relevant stakeholders that includes the relevant policymakers.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.17576/JKMJC-2024-4001-24
Publisher: Penerbit Universiti Kebangsaan Malaysia
Keywords: Employee engagement; Perceived ease of use; Perceived usefulness; Usage pattern; WhatsApp usage
Depositing User: Mr. Mohamad Syahrul Nizam Md Ishak
Date Deposited: 18 Nov 2024 01:25
Last Modified: 18 Nov 2024 01:25
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.17576/JKMJC-2024-4001-24
URI: http://psasir.upm.edu.my/id/eprint/113147
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