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Commercial higher education strategies for recruiting international students in China: a catalyst or obstacle for sustainable education and learning?


Citation

Zhou, Lei and Alam, Gazi Mahabubul (2024) Commercial higher education strategies for recruiting international students in China: a catalyst or obstacle for sustainable education and learning? Discover Sustainability, 5 (1). art. no. 33. pp. 1-18. ISSN 2662-9984

Abstract

In this modern era of commercialized higher education, learning and qualifications have become the essential commodities that drive nations’ economic progress. Free market principles related to consumerism appear to dictate and shape the operational framework of higher education. While a market-driven strategy may yield benefits in promoting the internationalization of higher education, it could potentially come at the expense of sustainable development of universities and proper learning. Employing a qualitative method, this study explores whether the commercialized nature and marketing of internationalized higher education contributes to or hinders its viability. It does this by comparing the practices between a Double First-Class university and a non-Double First-Class university. Findings underscore the need for more attention to be paid to creating a sustainable higher education system. Colleges and universities should strategically rebrand themselves by innovating their management and teaching systems to foster more competent international human resources, leading to sustainable universities and better prepared international students. © The Author(s) 2024.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Educational Studies
DOI Number: https://doi.org/10.1007/s43621-024-00216-3
Publisher: Springer Nature
Keywords: China; Double first-class universities; International students; Non-double first-class universities; Recruitment strategies; Sustainable education and learning
Depositing User: Ms. Azian Edawati Zakaria
Date Deposited: 28 Oct 2024 02:35
Last Modified: 28 Oct 2024 02:35
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1007/s43621-024-00216-3
URI: http://psasir.upm.edu.my/id/eprint/112067
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