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Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia


Citation

Ismail, Khairiah and Abdul Razak, Dhiya Hikmahana and Ng, Wai Yee and Abdullah, Nawal Hanim (2023) Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12 (3). pp. 115-127. ISSN 2710-6519

Abstract

The purpose of this paper is to examine the impact of COVID-19 on Malaysian entertainment events by examining the risk assessments, responses and control measures taken by event organisers. Utilising a qualitative method, in-depth interviews were conducted with seven informants—organisers who actively organised entertainment events before the COVID-19 pandemic. From the coding analysis using the Atlas.ti software, four major themes emerged: event cancellation and postponement, financial loss, unemployment and unsatisfactory virtual events. However, there is a limitation in the context of previous literature, especially in the creative industry. The findings are relevant to event managers, who can use the insights as a reference for their business growth and consolidation.


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Additional Metadata

Item Type: Article
Divisions: School of Business and Economics
Publisher: Taylor and Francis
Keywords: Entertainment events; Impacts; COVID-19 pandemic; Events management; Crisisrism; Economic impact; Impact evaluation; Difference-in-; Decent work and economic growth
Depositing User: Ms. Nur Aina Ahmad Mustafa
Date Deposited: 06 Nov 2024 01:46
Last Modified: 06 Nov 2024 01:46
URI: http://psasir.upm.edu.my/id/eprint/109490
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