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The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory


Citation

Jin, Dian and Wan Abas, Wan Anita and Kamarudin, Syafila (2023) The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory. International Journal of Academic Research in Business and Social Sciences, 13 (3). pp. 90-109. ISSN 2222-6990

Abstract

Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional attachment. To bridge this knowledge gap, this study, based on uses and gratification and Stimulus-Organism-Response theory, integrated a new model to study the influence of gratification on psychological response, and the influence of psychological response on Instagram continuance use intention. A sample of students (N = 209) from Universiti Putra Malaysia was selected for this study. PLS-SEM was mainly used for hypothesis testing during data analysis. The results indicate that entertaining value, social value, social participation, and utilitarian value positively affect users' satisfaction. Emotional attachment is significantly influenced by social participation, information consumption. Moreover, psychological response positively affects continued usage intention. In addition, this study can help social media practitioners better understand users' intention to continue using from the perspective of their gratifications and psychological response.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.6007/ijarbss/v13-i3/16477
Publisher: Human Resource Management Academic Research Society
Keywords: Continued usage intention; Gratification; Users’ satisfaction; Emotional attachment; Instagram
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 27 Aug 2024 04:32
Last Modified: 27 Aug 2024 04:32
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i3/16477
URI: http://psasir.upm.edu.my/id/eprint/109187
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