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Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review


Citation

Jin, Dian and Wan Abas, Wan Anita and Kamarudin, Syafila (2023) Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review. International Journal of Academic Research in Business and Social Sciences (IJ-ARBSS), 13 (3). pp. 76-89. ISSN 2222-6990

Abstract

The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual frameworks in studies of continuance use intention among social media users. The PRISMA method is used to review 18 articles drawn from the Scopus and Google Scholar databases. From the analysis, 14 theories or models other than U&G, and a complete framework of causal relations emerge. It is recommended that future research on social media should include a greater diversity of perspective, investigate a wider range of research topics, and adopt different theories or models.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.6007/ijarbss/v13-i3/16423
Publisher: Human Resource Management Academic Research Society
Keywords: Social media; Continuance intention; Uses and gratifications theory; Systematic literature review; Cause–effect framework
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 27 Aug 2024 04:55
Last Modified: 27 Aug 2024 04:55
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i3/16423
URI: http://psasir.upm.edu.my/id/eprint/109169
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