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The influencing factors of public communication behavior for public health emergencies


Citation

Liu, Jie and Hashim, Norliana and Syed Zainudin, Sharifah Sofiah and Mohammad Razi, Siti Aishah (2023) The influencing factors of public communication behavior for public health emergencies. International Journal of Academic Research in Business and Social Sciences, 13 (5). 1020 - 1032. ISSN 2222-6990

Abstract

This study aims to provide a comprehensive understanding of public communication behavior and to analyse the influence factors of communication behavior on public health emergencies. The study reviews the previous literature on public communication behavior and the influence factors of communication behavior during health emergencies and proposes a conceptual model of public communication behavior in health emergencies. The findings of this study demonstrate that the factors influencing public communication behavior during health emergencies can be broadly classified into four categories, risk perception, emotion, public recognition, and motivation. The proposed conceptual model of public communication behavior provides a theoretical integrated overview to understand the relationships between these factors and public communication behavior in health emergencies. Furthermore, this study analyses public communication behavior from the public's internal communication perspective, which has not been adequately explored in previous research. The literature review adds to the body of knowledge by introducing four main groups of factors affecting communication behavior during health emergencies and highlights the importance of understanding the factors that influence communication behavior to improve communication effectiveness. This study is significant for understanding public health information communication behavior in health emergencies and providing government and organisations with high-quality guidance.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.6007/ijarbss/v13-i5/16846
Publisher: Human Resource Management Academic Research Society
Keywords: Public health emergencies; Health information; Public recognition; Motivation; Public communication behavior; Good health and well-being
Depositing User: Ms. Che Wa Zakaria
Date Deposited: 26 Sep 2024 07:09
Last Modified: 26 Sep 2024 07:09
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i5/16846
URI: http://psasir.upm.edu.my/id/eprint/108576
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