Citation
Abstract
This study intends to uncover the potential drivers that motivate air passengers to spend more in the airport. To address the gaps in the literature, this study proposed a model that integrated the European Customer Satisfaction Index (ECSI) and Experience Economy Theory. Data was collected from 341 passengers at Kuala Lumpur International Airport and analyzed using Partial Least Squares - Structural Equation Modelling (PLS-SEM). The structural model results suggested that willingness to spend more depended on the passengers’ satisfaction and perceived value. Experience economy was found to mediate the path between airport image and passenger expectation on perceived value. Implications and suggestions for further research were discussed.
Download File
Full text not available from this repository.
Official URL or Download Paper: https://linkinghub.elsevier.com/retrieve/pii/S0969...
|
Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | School of Business and Economics |
| DOI Number: | https://doi.org/10.1016/j.jairtraman.2023.102464 |
| Publisher: | Elsevier |
| Keywords: | ECSI model; Experience economy theory; Non-aeronautical revenue; Willingness to spend more; PLS-SEM |
| Depositing User: | Ms. Zaimah Saiful Yazan |
| Date Deposited: | 23 Sep 2024 01:55 |
| Last Modified: | 23 Sep 2024 01:55 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.jairtraman.2023.102464 |
| URI: | http://psasir.upm.edu.my/id/eprint/108210 |
| Statistic Details: | View Download Statistic |
Actions (login required)
 |
View Item |