How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?

Citation

Le, Li and Zeng, Jian-Hua and Ismail, Noor Azlin and Choo, Wei Chong (2023) How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? International Journal of Business and Technology Management, 5 (3). 601 -607. ISSN 2682-7646

Abstract

This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business.

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Additional Metadata

Item Type:	Article
Divisions:	Faculty of Economics and Management
DOI Number:	https://doi.org/10.55057/ijbtm.2023.5.3.50
Publisher:	Asian Scholars Network
Keywords:	Fresh food; Repurchase intention; Generation Y; Small and medium-sized enterprises (SMEs); Responsible consumption and production
Depositing User:	Ms. Zaimah Saiful Yazan
Date Deposited:	23 Sep 2024 01:54
Last Modified:	23 Sep 2024 01:54
Altmetrics:	http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.55057/ijbtm.2023.5.3.50
URI:	http://psasir.upm.edu.my/id/eprint/108209
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