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How analytical hierarchy process prioritizing internet banking influencing factors? a research study


Citation

Aziz, Khairi Azhar and Abdullah, Salfarina and Jabar, Marzanah A. and Haizan Nor, Rozi Nor and Ismarau Tajuddin, Nur Ilyana (2023) How analytical hierarchy process prioritizing internet banking influencing factors? a research study. International Journal of Electrical and Computer Engineering (IJECE), 13 (6). 6646 -6653. ISSN 2088-8708

Abstract

Internet banking is a method for conducting financial transactions online that makes use of the internet as a platform. Customers could transact at any time and from any location. Numerous aspects relating to the adoption of internet banking have been analyzed and studied in recent in-depth studies from the literature. This paper will merge these numerous predefined factors into a model by drawing on the various ideas related to the acceptance model. It was decided to adapt the analytical hierarchy process (AHP) method for finding the important numerous components for the model. The finest mathematical calculation method is AHP, which enables decision-makers to prioritize their ranking in order to satisfy various criteria. The goal of this research is to rank the elements that influence the use of online banking. Three main factors such as technical information, website and service availability were chosen as the main factors of the model based on the literature review. Sub-factors such as ease of use, responsiveness, privacy, reliability, security, communication and efficiency were also suggested and combined into a single integrated framework. Utilizing the systematic literature review (SLR) methodology, several factors were found. As a result, the article will enhance understanding of the unique elements supporting the adoption of internet banking.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Computer Science and Information Technology
DOI Number: https://doi.org/10.11591/ijece.v13i6.pp6646-6653
Publisher: Institute of Advanced Engineering and Science
Keywords: Analytic hierarchy process; Internet banking acceptance; Internet banking adoption; Internet banking factors; Multi-criteria decision making; Industry; Innovation and infrastructure
Depositing User: Ms. Zaimah Saiful Yazan
Date Deposited: 12 Sep 2024 06:58
Last Modified: 12 Sep 2024 06:58
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.11591/ijece.v13i6.pp6646-6653
URI: http://psasir.upm.edu.my/id/eprint/108197
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