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From global to local: examining the localization strategies of transnational format reality TV The Voice of China


Citation

XiaomengZhang, Zhang and Mohd Hasan, Nurul Ain and Yaakup, Hani Salwah and Ng, Chwee Fang (2023) From global to local: examining the localization strategies of transnational format reality TV The Voice of China. International Journal of Academic Research in Business and Social Sciences, 13 (8). 326 -344. ISSN 2222-6990

Abstract

This study explores the localization of format television programs in China, specifically focusing on the renowned show The Voice of China. Through textual analysis of the 15 episodes of the tenth season of the program, the research examines how this popular singing competition serves as a platform for talent exhibition and a powerful tool for reconstructing media discourse power by integrating positive national image and ethnic culture. It reveals the interplay between media, culture, and national image in contemporary China. The findings show that it is a unique cultural hybridization, blending foreign modernity with local elements to present a novel form of local modernity. This research provides insights into the role of format television programs in shaping national identity and cultural representation, highlighting how the program promotes Chinese culture and fosters a sense of national pride among audiences.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.6007/ijarbss/v13-i8/17704
Publisher: Human Resource Management Academic Research Society
Keywords: Localization; Reality TV; Format television; The Voice of China; Media discourse power
Depositing User: Ms. Zaimah Saiful Yazan
Date Deposited: 26 Sep 2024 03:46
Last Modified: 26 Sep 2024 03:46
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i8/17704
URI: http://psasir.upm.edu.my/id/eprint/108057
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