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Framing Malaysia heritage through the lens of online media


Citation

Abdullah, Karmilah and Tan, Poh Ling (2023) Framing Malaysia heritage through the lens of online media. International Journal of Academic Research in Business and Social Sciences, 13 (15). 287 - 298. ISSN 2308-3816; ESSN: 2222-6990

Abstract

The heritage of a country provides clues to its past and how its society has evolved over time. Heritage includes both tangible and intangible aspects of the country. Existing research on heritage by the mass media has primarily focused on tourism, historical conservation, or landscape value in particular. Thus, there is a lack of studies looking at other valuable heritage issues in the country. This study adopts framing analysis to determine the representational dynamics employed in online news articles on heritage issues in Malaysia. Data were collected during the study timeframe from online newspapers in Malaysia between January and July 2022, and it was found that 176 articles covered Malaysia’s heritage. The findings show that English language news portals published the highest rate of heritage news. Heritage news was mostly published as straight news type of news and used authority as the main source of information. This study identifies two frames, which are tangible and intangible heritage. The findings of the study are essential for creating awareness among the public about the different types of cultural heritage available in the country.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Humanities, Management and Science
UPM Kampus Bintulu
DOI Number: https://doi.org/10.6007/ijarbss/v13-i15/18807
Publisher: Human Resource Management Academic Research Society
Keywords: Heritage; Malaysia; Framing analysis; Heritage representation; Online newspaper; Sustainable cities and communities
Depositing User: Ms. Zaimah Saiful Yazan
Date Deposited: 26 Sep 2024 03:39
Last Modified: 26 Sep 2024 03:39
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i15/18807
URI: http://psasir.upm.edu.my/id/eprint/108050
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