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Factors influencing audience satisfaction of Chinese Documentary Programs among undergraduate students in China


Citation

Mengyu, Li and Jinglei, Li and Yasin, Megat Al Imran and Hashim, Norliana and Lay, Hoon Ang and Hongzhe, Kang (2023) Factors influencing audience satisfaction of Chinese Documentary Programs among undergraduate students in China. International Journal of Academic Research in Business and Social Sciences, 13 (4). pp. 589-602. ISSN 2222-6990; ESSN: 2308-3816

Abstract

This study seeks to explore the factors influencing audience satisfaction of Chinese documentary programs among undergraduate students in Peking, mainland China. Viewership and preference for Chinese documentaries as well as satisfaction derived from Chinese documentaries form the informant’s social, culture, political, and environmental consciousness. Thus, the objective of this study is to ascertain the satisfaction of the audience derives from Chinese documentary TV programs and to understand informant’s preference for Chinese documentaries. The present study leverages on data was gathered via interview with 20 students as the informants residing in Peking mainland, China. Findings indicate that audience satisfaction of Chinese documentary emanates from students longing for a credible and up-to-date sources of information evident in the content of Chinese documentary programs. Additionally, their knowledge of events around them as well as their roots is further enhanced by their viewership of Chinese documentary programs. Further findings also suggest the uses and gratifications approach of media explains the audience’s perception, preference, and viewership of Chinese documentary programs.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.6007/ijarbss/v13-i4/16712
Publisher: Human Resource Management Academic Research Society
Keywords: Influence; Audience satisfaction; Chinese Documentary Programs; Undergraduate student Peking China
Depositing User: Ms. Zaimah Saiful Yazan
Date Deposited: 10 Sep 2024 07:43
Last Modified: 10 Sep 2024 07:43
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/ijarbss/v13-i4/16712
URI: http://psasir.upm.edu.my/id/eprint/107958
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