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Exploring the interplay of soft power, culture, and cinema on a global scale: a review of current research and future directions


Citation

Yishan, Liu and Kasimon, Diyana and Chwee Fang, Ng (2023) Exploring the interplay of soft power, culture, and cinema on a global scale: a review of current research and future directions. International Journal of Thin Film Science and Technology, 12 (2). pp. 147-157. ISSN 2090-9519; eISSN: 2090-9527

Abstract

This paper examines the significance of soft power in academia, policy-making, and international relations. It reviews the current state of soft power research, identifies gaps in the literature, and explores the interplay of soft power, culture, and cinema. The paper analyses the research hotspots in Chinese soft power research and highlights the need for further research to enhance soft power strategies on a global scale.


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Additional Metadata

Item Type: Article
Divisions: Universiti Putra Malaysia
DOI Number: https://doi.org/10.18576/ijtfst/120210
Publisher: Natural Sciences Publishing
Keywords: China; Cinema; Culture; Global diplomacy; Soft power
Depositing User: Ms. Zaimah Saiful Yazan
Date Deposited: 04 Mar 2025 00:21
Last Modified: 04 Mar 2025 00:21
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.18576/ijtfst/120210
URI: http://psasir.upm.edu.my/id/eprint/107891
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