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Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website


Citation

Chen, Shiyue and Shahila Mansor, Nor and Mooisan, Chin and Redzuan Abdullah, Muhammad Alif (2023) Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website. World Journal of English Language, 13 (2). pp. 168-175. ISSN 1925-0703; eISSN: 1925-0711

Abstract

This study investigates the translation procedures of the translated cultural words on the tourism website and explores whether the cultural representation is author-oriented or reader-oriented. A descriptive qualitative research method was used in this study. Hangzhou tourism website is selected as the case. 160 cultural words were collected and extracted from the website in total. The results indicated that retention, calque, and paraphrase were widely used translation procedures, and cultural representation was author-oriented and tended to preserve the source culture. This study adds new knowledge to the existing Chinese-English online tourism translation studies and enhances the quality of tourism translation.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.5430/wjel.v13n2p168
Publisher: Sciedu Press
Keywords: Author-oriented or reader-oriented translation; Cultural representation; Cultural words; Tourism; Translation procedures; Quality education
Depositing User: Ms. Nur Aina Ahmad Mustafa
Date Deposited: 10 Dec 2024 02:49
Last Modified: 10 Dec 2024 02:49
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5430/wjel.v13n2p168
URI: http://psasir.upm.edu.my/id/eprint/107854
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