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Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang


Citation

Tugce, Ertan Meric and Norsidah, Ujang and Jamie, MacKee (2023) Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang. Alam Cipta, 16 (1). pp. 54-66. ISSN 18237231; ESSN: 22893687

Abstract

Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of peoples attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Design and Architecture
DOI Number: https://doi.org/10.47836/AC.16.1.ART7
Publisher: Universiti Putra Malaysia
Keywords: Place attachment; Historic city centre; Instagram; Destination image; Place involvement; Collective memory; Georgetown; Sustainable cities; Communities
Depositing User: Ms. Nur Aina Ahmad Mustafa
Date Deposited: 02 Sep 2024 02:50
Last Modified: 02 Sep 2024 02:50
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.47836/AC.16.1.ART7
URI: http://psasir.upm.edu.my/id/eprint/107591
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