Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.

Citation

Hashim, Haslinda and Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Abdullah, Aman Asnida (2023) Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Asian Journal of Case Research, 12 (2). 45 - 56. ISSN 1985-4579

Abstract

This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focused on their government institutions customers. Changes in the external factors (environment and industry) have brought some challenges and issues which affect Era Fabrique’s current business performance and may need them to re-assess their situation and review on their current marketing strategies.

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Additional Metadata

Item Type:	Article
Divisions:	School of Business and Economics
Publisher:	School of Business of Economics (SPE), Universiti Putra Malaysia (UPM)
Keywords:	Situation analysis; Segmentation; Positioning; Marketing communication; Growth strategies
Depositing User:	Ms. Nur Faseha Mohd Kadim
Date Deposited:	17 Oct 2024 03:42
Last Modified:	17 Oct 2024 03:42
URI:	http://psasir.upm.edu.my/id/eprint/107202
Statistic Details:	View Download Statistic

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