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Commerce adoption among businesses in Indonesia


Citation

Mahomed, Anuar Shah Bali and Sheikh Mokhtar, Siti Salwa and Burda, Agustian and Maronrong, Ridwan and Reza, Syahrul (2023) Commerce adoption among businesses in Indonesia. International Journal of Economics and Management, 17 (3). pp. 321-329. ISSN 1823-836X; ESN: 2600-9390

Abstract

Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research was to identify the direct and indirect influences of selected factors on e-commerce adoption intention among businesses in Indonesia. Self administered questionnaires were distributed to respondents from the manufacturing and service industries for data collection. The results of structural equation modelling analysis revealed that TOE factors directly influence the TAM factors of perceived usefulness, perceived ease of use, and adoption intention towards e-commerce in Indonesia. Additionally, perceived ease of use was found to mediate the effect of the TOE factors on businesses’ adoption intention


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Additional Metadata

Item Type: Article
Divisions: School of Business and Economics
DOI Number: https://doi.org/10.47836/ijeam.17.3.03
Publisher: Fakulti Ekonomi dan Pengurusan, Universiti Putra Malaysia
Keywords: Security concern; Top management support; Competitive pressure; Decent work and economic growth
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 17 Oct 2024 03:51
Last Modified: 17 Oct 2024 03:51
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.47836/ijeam.17.3.03
URI: http://psasir.upm.edu.my/id/eprint/107066
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