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Nyonya culture expression in Malaysian Chinese media based on Facebook


Citation

Wang, Xiaoyan and Syed Zainudin, Sharifah Sofiah and Yaakup, Hani Salwah (2024) Nyonya culture expression in Malaysian Chinese media based on Facebook. Studies in Media and Communication, 12 (1). pp. 382-389. ISSN 2325-8071; eISSN: 2325-808X

Abstract

In the digital age, the Malaysian Chinese media has become an important communication platform for Malaysian Chinese and has a key influence on cultural communication. Nyonya culture, a unique product of the fusion of Chinese and Southeast Asian cultures, has gained widespread attention and use in the media. In this research, 19 Facebook posts were coded and analyzed to investigate Nyonya culture as a comprehensive cultural symbol, its transmission of traditional Chinese culture in the five dimensions of food, crafts, traditional customs, social affairs, and media entertainment, as well as the integration of new cultural symbols. The study aims to provide a new approach to integrating and disseminating Nyonya culture in the context of digitalization, as wellas providing a unique perspective on the dissemination of traditional culture through Malaysian Chinese media.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.11114/smc.v12i1.6544
Publisher: Redfame Publishing Inc.
Keywords: Nyonya culture; Malaysian Chinese media; Facebook; Cultural expression
Depositing User: Mohamad Jefri Mohamed Fauzi
Date Deposited: 07 Oct 2024 04:42
Last Modified: 15 Nov 2024 08:46
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.11114/smc.v12i1.6544
URI: http://psasir.upm.edu.my/id/eprint/106161
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