Citation
Abstract
This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the destination brand experience in armchair tourism. The analytical outcome confirmed that the study’s eight hypotheses were supported. Specifically, destination brand experiences in armchair tourism have a meaningful effect on a brand’s authenticity, which in turn has a significant effect on the tourists’ loyalty. The study’s results successfully demonstrated the importance of the destination brand experience in armchair tourism, and it provides meaningful insights into its positive effect on tourists.
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Official URL or Download Paper: https://journals.sagepub.com/doi/10.1177/135676672...
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Additional Metadata
Item Type: | Article |
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Divisions: | Faculty of Food Science and Biotechnology |
DOI Number: | https://doi.org/10.1177/13567667221118639 |
Publisher: | SAGE Publications Ltd |
Keywords: | Armchair tourism; Brand experience; Brand authenticity; Brand loyalty; Destination Experiences; Consumer Loyalty; Tourism Industry; Sensory Experiences; Behavioral Experiences; Intellectual Experiences; Affective Experiences; Online Tourism; Virtual Tourism; Destination Brands; Tourism Products; Travel Content; Tourist Trends; Brand Management; Cocreation; Positive Experiences; Emotional Engagement; Value Creation; Sensory Impressions; Intellectual Stimulation; Authenticity Awareness; Technology Development |
Depositing User: | Mr. Mohamad Syahrul Nizam Md Ishak |
Date Deposited: | 08 May 2024 23:45 |
Last Modified: | 08 May 2024 23:45 |
Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1177/13567667221118639 |
URI: | http://psasir.upm.edu.my/id/eprint/105849 |
Statistic Details: | View Download Statistic |
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