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A new tourism paradigm in the marketplace: armchair travel and destination experiences


Citation

Yu, Jongsik and Moon, Hyoungeun and Chua, Bee-Lia and Han, Heesup (2024) A new tourism paradigm in the marketplace: armchair travel and destination experiences. Journal of Vacation Marketing, 30 (1). pp. 58-71. ISSN 1356-7667; ESSN: 1479-1870

Abstract

This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the destination brand experience in armchair tourism. The analytical outcome confirmed that the study’s eight hypotheses were supported. Specifically, destination brand experiences in armchair tourism have a meaningful effect on a brand’s authenticity, which in turn has a significant effect on the tourists’ loyalty. The study’s results successfully demonstrated the importance of the destination brand experience in armchair tourism, and it provides meaningful insights into its positive effect on tourists.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Biotechnology
DOI Number: https://doi.org/10.1177/13567667221118639
Publisher: SAGE Publications Ltd
Keywords: Armchair tourism; Brand experience; Brand authenticity; Brand loyalty; Destination Experiences; Consumer Loyalty; Tourism Industry; Sensory Experiences; Behavioral Experiences; Intellectual Experiences; Affective Experiences; Online Tourism; Virtual Tourism; Destination Brands; Tourism Products; Travel Content; Tourist Trends; Brand Management; Cocreation; Positive Experiences; Emotional Engagement; Value Creation; Sensory Impressions; Intellectual Stimulation; Authenticity Awareness; Technology Development
Depositing User: Mr. Mohamad Syahrul Nizam Md Ishak
Date Deposited: 08 May 2024 23:45
Last Modified: 24 Sep 2024 08:11
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1177/13567667221118639
URI: http://psasir.upm.edu.my/id/eprint/105849
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